The idea for Gia Madeleine's Boutique began at an apartment in Jersey City during the Summer of 2020 at a time when everything felt uncertain. Founder, Giannina Ruiz, decided to take the opportunity of having more time at home to create a company where she can inspire women to dress intentionally for the day even when that day meant simply staying at home.
The coronavirus pandemic took a lot from many people, but we cannot forget the importance of finding beauty in the everyday and finding meaning in everything we do. By wearing something that embraces your personality and makes you feel good, regardless of what you’re doing, you can begin feeling a bit more empowered over your current situation.
An outfit won't fix the larger issues we may face, but it can help with changing the narrative of how you view yourself. Sometimes your outer appearance can help shape your inner perspective.